Walking into Toys R Us as a kid was pure magic. The bright colors. The towering shelves. The sheer possibility of new adventures. For many, that feeling disappeared when stores closed their doors years ago. Yet, a spark of that joy has returned. The iconic toy retailer has opened inside Macy’s Herald Square. It promises a nostalgic journey for adults. Children will discover new wonders. This return is a big deal for toy lovers.
The video above gives a first look inside this exciting new location. Leo takes us on a detailed walkthrough. He shares his own excitement. We see the impressive entrance to Macy’s. Then, we travel up to the seventh floor. The store is nestled right in the heart of Manhattan. It sits on 34th Street and 7th Avenue. Penn Station is also very close by. It is truly a prime location.
Exploring the Toys R Us in Manhattan Store Experience
Upon arrival, a wave of nostalgia often hits visitors. There are giant Geoffrey the Giraffe displays. These instantly evoke childhood memories. However, the initial entrance on the seventh floor also presents a different scene. You might first notice other departments. The Toys R Us section is clearly defined though. Its vibrant colors beckon shoppers further inside. This area occupies a significant portion of the floor. It offers a diverse range of toys.
The space is thoughtfully laid out. There are sections for different age groups. Even a small play area is included. This playground features a slide and a house. It is perfect for younger children. Parents appreciate this thoughtful addition. It allows kids to burn some energy. This makes shopping a bit easier. Shoppers can test some toys. This adds an interactive element. It creates a dynamic shopping environment.
Diverse Toy Selection for All Ages
The inventory at the new Toys R Us is quite impressive. Dolls remain a major draw. Brands like Bratz, Disney Princesses, Baby Alive, and You & Me are prominently displayed. For collectors, “surprise balls” and Doorables offer unique finds. Many of these items are not found at typical big-box stores. This gives shoppers exclusive options. It helps create a distinct shopping experience.
Interactive toys also abound. The classic Lite-Brite is available. It sparks creative light-up fun. Modern options like Kinetic Sand offer a tactile experience. Play-Doh has evolved greatly. There are now scented versions. Scents like strawberry, cinnamon, and vanilla are offered. This shows how toy brands adapt. They continue to capture new generations. Older children find much to enjoy. Crafts like Rainbow Loom are also present. Sewing kits encourage hands-on creativity. The selection is truly extensive.
Action Figures, Building Blocks, and Board Games
For fans of action and adventure, several sections deliver. WWE figures are showcased. Harry Potter toys transport fans to Hogwarts. Iconic franchises like Transformers and DC Comics have dedicated spaces. You can find Batman, Black Adam, and Star Wars figures. Grogu merchandise is especially popular. Jurassic Park dinosaurs also roam the shelves. Power Rangers have their own corner. Marvel Avengers figures, including Captain America, are plentiful. Even masks can be tried on for size. These areas are quite exciting.
The building toy enthusiasts are not forgotten. Lego sets are abundant. Themes include Encanto, Ninjago, Super Mario Brothers, and Minecraft. Disney Princesses and Star Wars Lego sets are also available. Playmobil offers another avenue for imaginative construction. In contrast, the board game section is more modest. It features popular titles. Games like Game of Life, Operation, Uno, and Jumanji are found here. Yet, it is noticeably smaller than other retailers. This is a point to consider.
Nurturing Young Minds: Preschool and Outdoor Fun
The store dedicates considerable space to preschool toys. Melissa & Doug products are a highlight. These toys focus on imaginative play. Examples include a pizza slicer set and a pasta maker. Kitchen accessories encourage role-playing. Pet care sets also foster nurturing skills. Thomas the Train and Fisher-Price offer classic infant and toddler toys. Walking toys assist little ones. Tracks for Thomas & Friends trains are here. These brands support early development. They provide quality play options.
Popular characters from Nick Jr. are well-represented. Paw Patrol and Baby Shark items fill colorful displays. Peppa Pig also has a strong presence. There are soft plush toys that talk and dance. Even Baby Shark cars are available. My three-year-old daughter loves cars. This store features many appealing options for her. Bluey toys, known for their charming design, offer interactive elements. Peekaboo Bluey is particularly engaging. It features different phrases and movements. These choices are designed for engagement.
Deals and Discounts on Favorite Toys
Shoppers can also find various promotions. Some items are marked down by 20%. Barbie merchandise often carries this discount. Black Adam toys also had a 20% off special. Outdoor play items, however, sometimes see deeper cuts. Discounts of 65% off were observed on some frisbees and balls. Nerf guns, including Dino Squad and Roblox editions, offer advanced battling options. These deals provide good value. They allow families to save on purchases. It helps make family playtime more accessible.
Remote control cars, like Mario Kart racers, are available. These cars appeal to a wide age range. Tracks are also sold. This allows for exciting races. Kinetic Sand provides a unique sensory experience. It never dries out. This makes it a great alternative to Play-Doh. There are many options here. This Toys R Us location really delivers. It offers a memorable shopping trip.
Geoffrey’s Mailbag: Your New Manhattan Toys R Us Q&A
Where is the new Toys R Us located?
The new Toys R Us is located inside Macy’s Herald Square in Manhattan, New York City. You can find it on the seventh floor of the store.
What types of toys does the new store offer?
The store offers a wide range of toys, including dolls, action figures, building blocks like Lego, preschool toys, and interactive items for all ages.
Is there anything special for children at this Toys R Us location?
Yes, there is a small play area inside the store featuring a slide and a house, which is perfect for younger children to enjoy.
Can I find any deals or discounts on toys there?
Yes, shoppers can often find various promotions and discounts on many items, including popular brands like Barbie and other action figures or outdoor toys.